Kicker: Hard labor, odd hours, low pay


NICK EICHER, HOST: You’ve heard about the hot jobs economy: another month, another 200,000-plus jobs added, the April unemployment rate’s now the best in half a century.

It’s to the point where there are more jobs available than workers available.

Even down in Southeast Missouri, the local fire department is having to come up with a creative approach to help-wanted ads.

So check this out: Scott County Rural Fire Protection District, Station 2. “Help wanted: Hard labor, odd hours, low pay.”

Sound good?

REICHARD: No.

EICHER: Well, it didn’t sound good to the fire chief, either. Clearly, he needed to add something more to his appeal for new recruits.

AUDIO: Almost every advertisement that you see is kinda boring, so we wanted to add some humor to it and somethin’ to try to catch people’s attention.

So here’s the attention-getter he came up with:

Hard labor, odd hours, low pay. Cool helmet!

It’s The World and Everything in It.


(Photo/Associated Press)

WORLD Radio transcripts are created on a rush deadline. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of WORLD Radio programming is the audio record.

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