Kicker: Elon Musk’s embarrassing new truck launch


MARY REICHARD, HOST: Sometimes, the best-laid plans just don’t work out. 

Tesla CEO Elon Musk unveiled his new Cybertruck at a special event last week. The Cybertruck looks like something from a sci-fi movie.

Musk told the crowd that Cybertruck’s body will not bend or scratch. To make the point, a designer took a sledgehammer to the door of a normal pickup truck. You can imagine how that went: big dent!

MUSK: Now hit the Cybertruck. Hit it harder. [bang—cheers—laugh]

Not even a scratch! 

Then to really make the point, the designer threw a steel ball at one of Cybertruck’s windows. 

MUSK: You sure? Yeah. [thud] Oh my [bleep]! Well, maybe that was a little too hard. (laugh)

Supposed to be unbreakable, like the unsinkable ship Titanic. Whoops! 

Turns out they should have switched the order of bashes: first the window, then the door. The first bash cracked the base of the window, which is why the steel ball didn’t bounce off. 

Now if only they could engineer accidents to happen in the proper sequence like that! 

(But then it wouldn’t be an accident.)

It’s The World and Everything in It.


(AP Photo/Ringo H.W. Chiu) Tesla CEO Elon Musk introduces the Cybertruck at Tesla’s design studio Thursday, Nov. 21, 2019, in Hawthorne, Calif. 

WORLD Radio transcripts are created on a rush deadline. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of WORLD Radio programming is the audio record.

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