Kicker – Roadside dating

NICK EICHER, HOST: Online dating may be giving way to a new trend—on-sign dating. 

Recently, a 30-year-old Englishman named Mark Rofe rented a billboard and advertised for a date. 

The sign featured a picture of Mark and it read “Single? This could be the sign you’ve been waiting for. Visit”  

He spent the equivalent of $500 U.S. on the billboard. And he was pleased with the return on investment. Here he is on the TV show This Morning with Phillip & Holly

AUDIO: Oh my gosh, the reaction has been insane! So, I can’t believe it. I’ve had over a thousand people apply. So I’d like to thank every single one of those from the bottom of my lonely heart. You know, I can’t believe it!

Mark wasn’t the first person to try this approach. Last year, here in this country a fellow from Utah rented a similar billboard, and received nearly a thousand email responses.

It’s The World and Everything in It.


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