AUDIO: Let’s all go to the lobby to get ourselves a treat.
NICK EICHER, HOST: Maybe you remember that old movie theater jingle.
Well, a theater chain called The Kinopolis group is bringing the lobby to you—if your movie habits are forever altered by aversion to crowded spaces.
Kinopolis really needs to keep concessions revenue rolling in, even as some of its theaters are still closed and others are sparsely attended.
So it’s testing home deliveries of freshly popped movie popcorn and other concession treats.
REICHARD: Oooh! Milk Duds!? I’m in.
The company’s CEO says an early test in Canada “looks rather promising.”
Promising, we imagine, for one bottom line if not any other.
It’s The World and Everything in It.